Privacy policy

Aliboox srl with registered office in Viale Sarca 336, 20126 Milan, Italy, P.IVA / C.F. 11193850960 (hereinafter also the "Partner" and, together with Aliboox srl, the "Data Controllers"), in their capacity as joint Data Controllers of the processing of the personal data of users (hereinafter the "Users" who browse and exploit the services available on the website (hereinafter the "Website" and the "Services") hereby provide the Information Notice under art. 13 of Regulation (EU) 2016/679 of 27 April 2016 (hereinafter the "Regulations" or also the "Applicable Regulations").

This Website and Services are reserved to company with Vat number.

The Data Controllers are committed to ensuring the right to privacy and protection of personal data of its Users. For any further information related to this privacy notice, Users may contact the Data Controllers at any time, using the following methods:

  • By sending a registered letter with advice of receipt to the registered office of the Data Controller in viale Sarca 336, Ed. 16, 20126 Milan;
  • By sending an email to the address

1. Purpose of the processing
The personal data of Users shall be processed lawfully by Aliboox srl pursuant to art. 6 of the Regulation for the following processing purposes:

a) contractual obligations and provision of the Services, to allow browsing of the Website or to implement the Conditions of Use of the Website, which are duly accepted by the User during the Website registration process and/or during the use of the Services and to fulfil specific User requests. The User data collected by Aliboox srl for the aforementioned purposes include: their name, surname, residence/domicile province, email address, telephone number and any personal information of the User that may be voluntarily published. Unless the User grants Aliboox srl specific and optional consent to the processing of his/her data for further purposes, the User's personal data shall be used by Aliboox srl for the sole purpose of asserting the identity of the User (also by validation of the email address), hence avoiding possible scams or abusive conduct, and for contacting the User for service reasons only (e.g. sending notifications concerning the Services). Notwithstanding the provisions elsewhere in this privacy notice, under no circumstances shall Aliboox srl allow access to the personal data of the Users by other Users and/or third parties.
b) administrative-accounting purposes, or to carry out activities of an organisational, administrative, financial and accounting nature, such as internal organisational activities and functional activities required to fulfil contractual and pre-contractual obligations;
c) legal obligations, i.e. to comply with obligations imposed by a law, authority, regulation or Community legislation.

2. Other purposes of the processing: marketing (sending of advertising material, direct sales and commercial communication)
With the free and optional consent of the User, some personal data of the User (i.e. name, surname, email, telephone number) may be processed by the Partner also for marketing purposes (sending advertising material, direct sales and commercial communication), i.e. so that the Partner can contact the User by email, telephone (fixed and/or mobile, with automated calls or call communication systems with and/or without the intervention of an operator) and/or SMS and/or MMS to propose to the User the purchase of products and/or services offered by the Partner and/or by third parties, to present offers, promotions and sales opportunities.

The User can also easily object to receiving further promotional communications by email by clicking on the appropriate link for the withdrawal of consent, which is provided in each email containing the communications. After withdrawing consent, the User shall receive an email from the Partner confirming the withdrawal of consent. If the User intends to withdraw his consent to the sending of promotional communications by telephone, however continuing to receive promotional communications via email, or vice versa.

The Partner hereby declares that, after exercising the right to withdraw consent pursuant to the sending of promotional communications via email, it is possible that, for technical and operational reasons (e.g. formation of contact lists already completed shortly before receipt by the Partner of the opposition request) the User will continue to receive some further promotional messages. Should the User continue to receive promotional messages after 24 hours have elapsed from the moment the consent was withdrawn.

3. Data processing procedures and retention times
The Data Controllers shall process the personal data of Users using manual and electronic instruments, with logics which are strictly related to the aforementioned purposes, in a way which guarantees the security and confidentiality of such data.

The personal data of the Users shall be retained for the time strictly necessary to carry out the primary purposes described in paragraph 1 above, or however as necessary for the protection in civil law of the interests of both the Users and Aliboox srl.

4. Disclosure and dissemination of data
The personal data of the Users may be disclosed to the employees and/or collaborators of the Data Controllers in charge of managing the Website and all aspects of the delivery of Services. Such subjects, who have been duly informed by the Data Controllers under art. 29 of the Regulation, will process the User's data exclusively for the purposes indicated in this privacy notice and in compliance with the provisions of the Applicable Regulations.

The personal data of Users may also be disclosed to third parties who may process personal data on behalf of the Data Controllers as "External Data Processors", such as, for example, IT and logistic service providers functional to the operations of the Website and/or the Services, outsourcing or cloud computing service providers, professionals and consultants.

Users have the right to obtain a list of any data processors appointed respectively by each Data Controller, submitting a request to the relative Data Controller .

Furthermore, the personal data of the Users may be disclosed by Aliboox srl, to the extent where the same is necessary and essential in order to execute the contractual obligations, to third parties who are independent data controllers, such as providers of payment services and logistics services necessary for delivery of the goods sold through the Website. These autonomous Data Controllers shall process the User's data exclusively for the purpose of fulfilling the processing of the orders relating to the Services in a correct manner.

5. Rights of Data Subjects
Users may exercise their rights granted by the Applicable Regulations by contacting the Data Controllers in the following ways:

• By sending a registered letter with advice of receipt to the registered office of the Data Controllers - for Aliboox srl: Milan (MI) Viale Sarca, 336 Post Code 20126
• By sending an email to the address below - per Aliboox srl:

Aliboox srl shall proceed to comply with the requests of Users relating to the processing referred to in paragraph 1, while the Partner shall proceed to comply with the requests of Users .

In accordance with the Applicable Regulations, the Data Controller hereby declares that Users are entitled to obtain information

(i) on the origin of the personal data;
(ii) the purpose and processing methods;
(iii) the logic used in the case where the data is processed using electronic equipment;
(iv) the personal data of the Data Controller and data processors;
(v) the persons in charge and the subjects or categories of subjects to whom the personal data may be disclosed or who may become aware of such data.

Users are always entitled to obtain:

a) access, updating, rectification or, where interested therein, integration of the data;
b) erasure, anonymisation or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed;
c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

Furthermore, Users have:

a) the right to withdraw consent at any time, if the processing is based on their consent;
b) (where applicable) the right to data portability (right to receive all personal data concerning them in a structured format, commonly used and readable by automatic devices), the right to request restriction of processing of personal data and the right to be forgotten;
c) the right to object:

i) in whole or in part, for legitimate reasons, to the processing of personal data, despite them being relevant to the purpose of the collection;
ii) in whole or in part oppose the processing of your personal data for the distribution of advertising materials or direct sales or for market research or business communication;
iii) where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.

d) if they believe that the processing that concerns them violates the Regulation, the right to lodge a complaint with a Supervisory Authority (in the Member State in which they usually reside, in the one in which they work or in the one in which the alleged violation has occurred). The Italian Supervisory Authority is the Data Protection Supervisor, with headquarters in Piazza Venezia no.11, 00187 - Rome (

The Data Controllers are not responsible for updating all the links that can be viewed in this Information Notice, therefore whenever a link is not functional and/or updated, Users hereby acknowledge and accept that they must always refer to the document and/or section of the websites referred to by this link.